I'm out here

Recently, I have been thinking about marketing. Thoughts of marketing often come up around the end of the year. Consumers are gearing up to buy stuff. I have cute t-shirts for kids on my website. Very few people know about them. The thing about cyber space is that it is so spacious. It is hard to get people to navigate to your very own small spot in cyberspace. So what do you do? Take out ads, post on other sites, send email notices to friends and family? How do other people deal with this? Certainly if I had a book and could market off of its success it would be a different story. But then, I'd have to market the book as well. Hmmmm.